SouthAsia Magazine wins US Genesis Award 2013

Written by SAO  •  Special Features  •  May 2013 PDF Print E-mail

SouthAsia-Magazine-wins-US-Genesis-Award-2013Pakistan’s Southasia Magazine has been declared winner of the US Genesis Award 2013 in the Brigitte Bardot International Print category. The other contender for the award was South Africa’s The Star.

Presented by the The Humane Society of the United States (HSUS), which is America’s largest animal protection organization, the Genesis Awards celebrate the role that news and entertainment media play in raising awareness about animal issues. The Genesis Award ceremony was held on Saturday, March 23, 2013, at the Beverly Hilton in Beverly Hills, California.

This is the second time that Southasia Magazine has won the US Genesis Award. It won the Award for the first time in 2007. The other two contestants for the award on that occasion were The Evening Standard and The Sunday Times (both UK-based publications). The Magazine was described as ‘Pakistan’s monthly equivalent to Time magazine.’ Southasia was also nominated for the US Genesis Award in 2012.

The Humane Society of the United States (HSUS) cares for animals but their primary mission is to prevent cruelty before it occurs. The Society seeks a humane and sustainable world for all animals — a world that will also benefit people.  It works to reduce suffering and to create meaningful social change for animals by advocating for sensible public policies, investigating cruelty and working to enforce existing laws, educating the public about animal issues, joining with corporations on behalf of animal-friendly policies and conducting hands-on programs that makes a more humane world.

The HSUS seeks a humane and sustainable world for all animals—a world that will also benefit people. It is America’s mainstream force against cruelty, exploitation and neglect, as well as the most trusted voice extolling the human-animal bond.

Southasia Magazine has over the years played a meaningful to support this cause by regularly publishing articles on animal issues and bringing into the spotlight various aspects of maltreatment to animals in this part of the world. Since the South Asian region is not one of the most animal-friendly, the sustained advocacy by the magazine to protect animal rights, especially in light of the injunctions of Islam, has greatly helped focus public opinion on this very vital subject.

For its valuable contribution to supporting and promoting the cause of animal protection, Southasia magazine has been awarded the Genesis Award on two occasions - in 2007 and now in 2013. The magazine was also nominated for the Award in 2012. 

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